Chairman Fu Xiangdong of SUNWARD Conducts Inspection Visit to European Subsidiary, Advancing International Strategy

On April 6, Fu Xiangdong, Chairman of SUNWARD Intelligent Equipment, led a delegation to visit the company's European subsidiary to conduct a comprehensive inspection of overseas operations. The delegation included Huang Zhongbo, Vice General Manager and CFO, Li Changjian, senior executive, and Xiao Zhihai, General Manager of the International Marketing Company.

During a dedicated briefing session, the European subsidiary team presented an overview of business performance for the first quarter of 2025. Chairman Fu emphasized that the European market is a pivotal hub in SUNWARD's global strategy, and that advancing a localized development strategy in Europe is a critical step toward achieving the Group’s international ambitions.

He noted the need to further extend SUNWARD's strategic advantages in Europe, focusing on delivering more competitive products and services that meet the region’s high standards and diverse market demands, thereby enhancing the brand's global competitiveness.

On-Site Visit Affirms Local Management and International Vision

Following the meeting, Chairman Fu and his delegation toured the subsidiary's warehouse and product experience area, gaining insight into logistics, operational efficiency, and customer engagement practices. He commended the team for its refined management systems and market-adaptive approach to international expansion.

Fu stressed that in a competitive global environment, SUNWARD must continue to optimize its international footprint by empowering subsidiaries with greater operational autonomy, localized service capabilities, and market-driven mechanisms to build a stable and sustainable global business ecosystem.

Clarifying the Road Ahead: Accelerating the"Global SUNWARD"Vision

This visit further clarified SUNWARD’s development direction in the European market and reaffirmed its commitment to the implementation of global strategy. The company will continue to increase support for overseas subsidiaries through enhanced coordination in talent, technology, and capital, enabling high-quality growth across international operations.

SUNWARD will take this inspection as a springboard to deepen its global strategic presence, firmly uphold the principle of “Rooted in China, Serving the World,” and accelerate the realization of the “Global SUNWARD” vision.